Comfort Home Care
A fast, SEO-first marketing website for a Calgary home care agency, built to turn worried families searching at 2am into booked consultations.
Replaced a generic web presence with a locally-optimized, structured-data-backed site that positions the agency to rank for high-intent local searches ('home care Calgary', 'dementia care Alberta') and converts anxious first-time visitors into consultation requests, while giving the agency self-serve pages for government billing programs and hiring, cutting down manual phone/email back-and-forth for common inquiries.
Comfort Home Care Services needed more than a brochure site: they needed a website that could do the emotional and logistical heavy lifting their front desk couldn't. Families searching for home care are usually in crisis mode: a parent just left the hospital, a dementia diagnosis just landed, and they need trustworthy help fast. The old approach (a generic template site) buried the agency under competitors and gave anxious visitors no clear next step.
I designed and built a purpose-built Next.js site around that reality: a services catalog covering all nine care lines with dedicated dynamic pages, a three-step 'Contact → Assessment → Care Begins' path that removes decision paralysis, and government-program landing pages (Alberta Health Services direct billing and the Veterans Independence Program) so eligible families immediately see there's no red tape for them to navigate. Trust signals, including years in service, families helped, satisfaction rate, and licensing, are surfaced above the fold instead of buried in an About page, and a working-areas carousel makes local relevance obvious for every Calgary-region city they serve.
On the technical side, the site is built for discoverability and speed: full SEO metadata, Open Graph/Twitter cards, JSON-LD structured data for Organization and LocalBusiness schema, and a generated sitemap so the agency ranks for 'home care Calgary' and city-specific searches instead of relying on paid ads. A dedicated careers page also gives them a self-serve channel for recruiting caregivers, which is normally a slow, manual bottleneck for agencies this size.
- Dynamic services catalog with 9 dedicated care-service pages (dementia, nursing, palliative, respite, diabetes care, and more)
- Government-program landing pages for Alberta Health Services (CDHCI) direct billing and the Veterans Independence Program (VIP), each with its own eligibility and onboarding flow
- Clear 3-step engagement process (Contact → Assessment & Planning → Care Begins) to reduce decision anxiety
- Trust-building stats (years of service, families helped, satisfaction rate) and a local-area carousel covering Calgary, Airdrie, Cochrane, Chestermere, Strathmore, High River and Okotoks
- Full SEO layer: metadata templates, Open Graph/Twitter cards, JSON-LD Organization & LocalBusiness schema, and sitemap
- Careers page for self-serve caregiver recruitment, plus a contact form with service-type selection, file attachments, and blog/FAQ sections for long-tail search traffic