Aero Sign & Print
A full-scale marketing website for a Calgary signage and printing company, turning 7 sprawling service lines and hundreds of past jobs into an organized, lead-generating web presence.
Replaced an unclear, hard-to-navigate service list with a self-service browsing experience that lets customers find the exact signage solution they need, see proof it's been done before, and reach out with confidence, reducing unqualified calls and giving the business a website that matches the scale and professionalism of its actual work.
Aero Sign & Print offers a huge range of services, including 3D channel lettering, pylon signs, LED displays, vehicle wraps, commercial printing, and more, but their online presence couldn't keep up. Customers had no easy way to browse specific services, compare options, or see real past work before calling, which meant lost leads to competitors with clearer websites and every inquiry starting from scratch on the phone.
I built a Next.js marketing site structured around how customers actually shop for signage: browse by category, drill into a specific service, see the sub-types and materials available, view a gallery of real completed installations, then request a quote, all without leaving the flow. Dynamic routing powers individual pages for every service and sub-service, backed by a structured content model so the team can add new services or portfolio photos without touching code. Each service page follows a consistent pain-point → solution → process → proof structure (problem framing, features, design/manufacture/install process, and a gallery of real jobs), so every page does the selling on its own instead of relying on a salesperson to fill in the gaps.
The result is a site that reads as a serious, established local business: fast, animated, mobile-first, and set up to convert visitors into quote requests instead of bounces.
- Dynamic service architecture: category → service → sub-type pages generated from a single structured data source, no hardcoded pages per service
- 7 major service categories covering 30+ individual offerings, from 3D channel lettering to vehicle wraps to web design
- Dedicated service detail pages with consistent problem/solution framing, feature lists, and a 3-step design-manufacture-install process breakdown
- Image gallery sliders showcasing real completed projects per service, building trust through proof of past work
- Fully responsive, animated UI (Framer Motion) with a custom brand-color system and sticky navigation with dropdown mega-menu for fast discovery
- Testimonials carousel, stats section, and multi-slide animated hero, with a structured contact flow driving toward quote requests
