Reliable Building Developers
A high-converting marketing website for a Calgary home renovation contractor, built to turn local search traffic into booked quotes with a fast, SEO-optimized Next.js site.

Replaced a generic web presence with a purpose-built lead generation site, giving a local renovation business a professional, trust-building storefront that converts local search traffic into quote requests, with zero manual work needed to route and format incoming leads.
Reliable Building Developers, a Calgary-based renovation contractor offering everything from basement suites to kitchen remodels, needed more than a brochure site: they needed a lead engine. Their old web presence wasn't ranking for local searches, gave visitors no fast way to request a quote, and did nothing to build trust before a homeowner picked up the phone. Homeowners researching a $20k+ renovation want proof of experience, a clear list of services, and an easy way to reach a real person, not a generic template.
I designed and built a fully custom Next.js site from the ground up, structured around how homeowners actually shop for a contractor: browse services by category, see the areas served across Calgary and surrounding towns, check credibility signals (years in business, projects completed, client satisfaction), and request a quote in seconds. Every page, from the 14 individual service detail pages to the dynamic project gallery, was built with local SEO in mind, using city- and service-specific metadata, structured page templates, and Open Graph tags so listings look strong on Google and when shared on social media.
On the backend, I built a serverless contact API (Next.js route handler + Nodemailer) that accepts multipart form submissions with file attachments, embeds the company logo inline via CID, and delivers a branded HTML email straight to the business inbox, turning every form submission into a ready-to-action lead instead of a plain-text email. A floating WhatsApp button gives mobile visitors an even faster path to a real conversation. The result is a site that's fast (Next.js 15 + Turbopack, image-optimized), fully responsive, and built to keep working as the company adds services or expands to new cities, with no rebuild required, just new entries in a data array.
- 14 dedicated service pages (kitchen, basement, bathroom, flooring, electrical, framing, driveways, and more) each with SEO-tuned copy and feature breakdowns
- Dynamic city/project gallery with before-and-after image comparisons to showcase real completed work
- Serverless contact form with file attachments, branded HTML email templates, and inline logo embedding via Nodemailer
- Local SEO architecture: per-page metadata, Open Graph/Twitter cards, and a radial 'working areas' map covering Calgary and surrounding cities
- Animated trust indicators and one-click WhatsApp/click-to-call buttons for instant mobile lead capture
- Fully responsive, dark-mode-aware UI with reusable service/project card components for easy content scaling



