VIP Auto Glass

VIP Auto Glass had 9+ years of local reputation and 5000+ customers, but no site to match it, the kind of gap that quietly costs local service businesses their highest-intent leads. Someone with a cracked windshield is comparing 3-4 shops in the next 10 minutes; if the site is slow, generic, or makes them 'call for a quote,' they bounce to the next result. I designed and built a Next.js site around a single goal: get that visitor from 'I have a problem' to 'quote requested' with as few clicks as possible, on any device, without making them wait for a callback.

The core problem was the quote flow. Most local auto-shop sites route everyone through a generic contact form or a phone-only CTA, which loses people who'd rather self-serve. I integrated GlassBiller, the industry-standard auto-glass quoting/booking platform, directly into the site as a persistent, always-reachable action (hero, services, footer, contact page) so a visitor can request pricing, submit vehicle/VIN details, and route the job toward insurance direct billing without leaving the page or waiting on a phone call. Insurance billing is highlighted everywhere (ICBC-approved, direct billing, no hidden fees) because that's the #1 objection that stalls a repair decision.

The second problem was trust at a glance: an unfamiliar visitor has no way to judge a glass shop's quality before the work is done, so the site front-loads proof, including a 9+ years / 5000+ customers / 4.9-star stat banner, certifications (ICBC Approved, OEM Certified, 3M Authorized), a 1-year workmanship guarantee, real testimonials, and a project gallery, right where the decision is being made, not buried on an About page.

Each core service (rock chip repair, windshield replacement, window tinting & ceramic coating, and ADAS calibration) got its own dedicated landing page rather than a shared paragraph, so the site can rank and convert for each search intent separately, including educating visitors on why ADAS recalibration (static vs. dynamic) is a safety-critical step after windshield replacement, a nuance most competitors don't explain at all. The result is a fast, mobile-first, animated experience (Framer Motion, Swiper carousels) that reads as premium and trustworthy rather than templated, while staying laser-focused on one conversion action throughout.